Lights.com—Studio Lighting
There are many factors to consider when preparing your studio lighting. For my projects, staying within budget is crucial. This is why I make sure to get all of my studio lighting equipment online--it saves tons of money.
Like most producers, I'm busy--this is why I also use the Internet to get information about lighting technologies. I recently switched my blue screen lighting--this made my virtual editing remarkably clear. I'm no expert--I learned all of this online.
Find the Right Studio Lighting for Each Project--Browse Online
I used to send my assistants out to buy my lighting equipment. I would have preferred to go, myself--but who can tear themselves away to fight traffic and hit the stores? I found catalogue browsing to be a bit expensive when compared to the Internet, and nowhere near as informative.
To summarize, I've found ample success by browsing recommended sites for information about lighting products. I also go online to get my video cameras--heck, there's not a piece of production equipment I haven't checked out on the web. Browse a recommended site, today--it's definitely worth the small amount of time you'll invest.